Collection: African Pride

African Pride makes products with premium natural ingredients at an affordable price, to ensure you’re less stressed about your hair and more focused on stepping into your best self.

African Pride was acquired in 2016 by Godrej Consumer Goods and is now operated and controlled by Black Women and Brown People of Color.

As a brand led by Black women, we carry this mission daily and are working behind the scenes for change. We will continue to amplify Black voices and invest in our communities.